Another advertisement gimmick or truth !!

I read this article about a Black Google, which saves up power consumption blah blah. Not sure if it is true. But I as a user had a few problems accessing the site primarily because the site is all black and I cannot see the contents right.

Black Google is best explained in that site and I wonder if it would ever reach the mass or is it yet another marketing sham. I don't know. Let's see how people react to this "new" invention.