Saturday, December 15, 2007


I have had thought in the recent past on which would be a most effective medium of expression and communication, without a bat of the eye I decided it was Internet. Whenever I have an answer for a random, ubiquitous question, I am glad and think I have lived a successful life - call it a great metamorphosis, great ability to think and find answers to obscure questions.

Hitherto, how wrong I was until I found that there are a million other ways of successful expression sans internet. I found a bunch of 'hard liners' conveyed 'soft' when I was again experiencing random internet browsing pattern. Sometimes, we get so busy and serious with our lives by running behind many 'material' successes and blaming ourselves if we miss out on the 'bus to big buck'. If only we saw around us just for that wee bit of a second, then I guess we would not complain about ourselves much. Anyway, without digressing to another topic of concern, think about a powerful, impacting medium, Ads for a minute to see how many things are told in a small space. How much of a profound impact it has on the people everywhere - near and far. It did have an impact on me !

Listed below are all time top advertisements - Courtesy "this link".

1) Homelessness in Portugal

The underside of lids on public trash cans in Portugal read "Help. So that no one has to come here food."

2) Homelessness in the United Kingdom

These stickers placed on trash cans read, "Your trash is someone else's food.

3)Homelessness in Brazil

These floor stickers that appeared to have a child actually under the streets were used in Brazil. Copy read, "Help a child escape the streets. Donate to our children's villages in Brazil.

4) Homelessness in Brazil

This Salvation Army ad ran in newspapers throughout Brazil. The ad consisted of the clothing outline in the middle and the following copy in the bottom right hand corner:" Donate Clothes. 5562-2285 We make do with what we don't have."

5)Homelessness in South Africa

This print ad from the Salvation Army ran throughout South Africa. The copy read, "Any old clothes will do. You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter."

6)Homelessness in India

These tent cards were placed around coffee shops and restaurants in India. They showed a child hidden in the middle of the card and the copy read, "Over two lakh children live in places you can never imagine.

7)Homelessness in Ireland

According to Ads of the World, an Irish charity that helps the homeless created these ads by taking 6 sheets of battered cardboard, handwritten and then inserted into the Adshell spaces around Dublin.

8)Homelessness in the United States

Similar to the trash can ads from Portugal and the UK, this trash can creates awareness by placing nutrition information on the outside of these trash bins.

9)Homelessness in the United States

Similar to the billboards used in India above, these bench advertisements brought full awareness of a serious issue to those using the benches.

10) Homelessness in India again

This billboard brings awareness of homelessness to those walking and driving by in India.

What do you think of these ads? Do you think they are powerful? Do these ads help promote awareness of homelessness/poverty? Atleast now everyone who can afford an piecemeal should not put the hands up and complain much. Think about the rest and that sure is a leveler and it prompts us to "help them, help us".

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